In today's dynamic marketing landscape, AI makes words cheap. A seasoned human editor in the loop makes content worth reading. Human content with AI efficiency, serving a handful of clients at a time.
Content is a key driver of∧how you earn attention. To leveragewin readers, brands must utilize AI tools for content efficiency tap AI for speed and trust humans for editorial judgement.
speak human ✗↳ cut the crap
The difference
AI slop is easy. Great content requires editorial expertise.
Content is an organic inbound tactic, but it's also a brand building opportunity. Quantity is good but quality is key. AI can make content but humans make it worth engaging.
At least, for now...
// It's all about balance
A long form content engine.
AI efficiency
Custom brand-trained AI agents for keyword and competitor analysis, reader and topic research, outlines, first drafts, fact checking, and more.
Human expertise
An experienced editor with decades of editorial experience to refine the input, edit the output, rewriting and refining to take content from existing to engaging.
¶
Built to rank and read
SEO and AEO/GEO schema sending all the right signals: engaging content, in line with EEAT principles that both algorithms and humans ❤️.
// How it works
An AI-enabled, editor-in-the-loop, turnkey content engine
01
Research
Proprietary agents map what your target customers are searching, human insight uncovers the stories the data wants to tell.
02
Plan
AI creates the skeleton and the schema, human insight steers and course corrects so the content will be good.
03
Draft
AI writes the first draft, an experienced human editor hones: rephrasing, rewriting, restructuring, and removing.
04
Disseminate
Content is formatted and published, with images and complementary* feed-ready social content.
*Complementary as in: supporting and enhancing the whole. Not to be confused with complimentary: free. Although social copy is included so I guess you could make an argument that it's both. Whatever. No one reads mouse type anyway.
// Pricing
How we can work together
A turnkey content engine that runs on AI, human expertise, and a little “trust the process.”
Content Engine
$3,500 / month
1.5 blog updates per week. A steady flow of engaging evergreen content that compounds.
Bi-weekly original, on-brand, evergreen blog posts (2-3 per month)
Featured + inline images
3 – 5 complementary social assets per post
Weekly content from existing assets (4-5 per month)e.g. update and optimize existing content; convert a video, ebook, report, or other asset to a blog post.
Monthly editorial calendar tied to brand themes
Keyword and topic strategy
CMS-ready, SEO, EEAT, and generative engine optimized (GEO)
lede works with a small handful of clients at a time.
Free 30 min call
I'm always happy to talk content and content strategy and I like meeting new people. Book a free 30 min chat. Possible topics:
No topic at allLook at us, meeting new people without any predisposed notions.
Pick my brainWhatever I have is yours to pick. Free content advice if you want it.
Stuff you're working onI like hearing about what other folks have on the go. Maybe I can help.
Your content needs (even if undefined)You're pretty sure content would help with whatever you're working on but you're not sure where to start. Start here.
A custom content projectYou know what you need. That's great. Let's figure out if I'm the right person to help.
The hard sellI'm not here to convince anyone. If you see value in what I do, that's great. If it's not for you, that's fine too.