// The blog

Notes on content, edited.

Long-form thinking on content strategy, AI-assisted writing, and editorial judgement — practiced, not just preached.

How to spot AI-written content: I’m right to call this out

The short version You want content that stands out, but not like a sore thumb. AI makes content easy. The trade-off is that it also makes it AI; it’s competent prose but there’s something about it that just doesn’t sit right. And even if readers can’t quite put their finger on it — you removed […]